Advertising & Marketing

3 SEO Tips from Someone With Experience

The Impact Of Google Algorithm

To some, it is still a mystery to understand Google algorithms and those that are used by other search engines. In order to make the most of everything, let’s start from the very beginning.

Algorithm is a kind of mathematical process that’s used by a computer in solving problems or answering questions. Since the time when Google was first launched in 1998, they became the leading search engine. Search engine algorithm on the other hand was created in order to find files online. Google is using many different algorithms but the first algorithm that was ever used is referred to as Google PageRank, which job is measuring the importance of websites. The main function of such is to count the quality and quantity of links to a particular website in an effort to determine its importance and therefore, its ranking is compared to several other pages in the same category or field.

Google used the assumption that websites that should be given with more importance are the ones that have more links from the rest and thus, it rates the site with higher ranking on SERP or Search Engine Results Page. The most used and known algorithm utilized by Google is PageRank. The truth is, there is now a whole industry of businesses that are making the most of PageRank which is simply called as SEO or Search Engine Optimization.

Google’s algorithm is changing around 500 to 600 times per year which is more than once per day whether you believe it or not. The changes are being implemented to be able to make the search experience a lot more relevant for users. In reality, majority of these changes are just minor and not changing the ranking of the site to noticeable degree. For almost 20 years, Google never stops refining their search engine service which now becomes more complex together with their immense algorithms that affect how websites are being ranked.

The truth is, both named and named as well, there are major Google update have been rolling out on a regular basis. Companies that provide SEO services devote a big portion of their resources to be able to find out how each is affecting the website they’re managing. The stakes are so high most especially for sites that are engaged in the ecommerce industry. If the site is built and well maintained following the best practices with focus on unique content as well as easy to navigate user experience, the website is going to rate well. It is important to have a strong website ranking as it is what would bring superior page ranking that then delivers more traffic to the page.

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