No matter how tight is your budget and no matter how much you try to control the promotions and advertising cost, there will always be means in which you can improve on your business sales, even if these means are challenging.
Talk to your customers
A part of building a good relationship with your customers is to make regular contact with them with respect to your product services, and when there are concerns regarding your products from them, you can clear out their concerns by explaining well on the functions of the products or you may introduce an alternative product which can be more viable to your customers’ concerns, which, in this way, you not only help in alleviating their apprehensions, but you also have added in revenues out of communicating with them.
Offer your products and services as a package
Promo package selling interests customers because they get good value savings, even if nominal, and on your part, this makes selling much easier, as well as raking revenues for the business. Consider, too, that in bundling up your products and services, make the selling be flexible as not all the number of products can be used by the customer, so provide flexibility in terms of swapping the number of products with an alternative product/s.
By providing a limited period for your promo offers, this will also limit the continuing discount of your product prices and by doing this, some customers will want to buy more because of the discounted price they can get from the product, to which will actually help improve your sales.
Use social media to your advantage
Social media is an important factor to promote your products and services in the following measures: promote customer awareness of your product offerings, customers’ testimonials are ways to promote your products and services, you can establish an open line of communication to your customers, as well as prospective customers, and you can use the space to post for product information and articles about your company and what your business is all about, with photos or videos of your products.
Establish a company website
Your company website is an online portal which can help link your business to your target market by providing all the information your prospective buyers need to know about your products and services, as well as utilizing the website to communicate with the customers and interacting with them through their queries. Having a website must include also the optimization of its contents following these measures: providing a blog to discuss a lot of article information using your products and providing e-commerce to sell your products online; therefore, using these approaches can actually bring in more traffic in terms of more visitors to your site, which translates to more people clicking on your links, as well as conducting searches on your website, and all these make up for increase in revenues.