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Advertising & Marketing

If You Think You Understand Marketing, Then Read This

Some Automotive Marketing Tips That You Need to Know

There is no doubt that there are a number of automotive marketing campaigns that you have encountered and most have one thing in common. You may have observed that most manufacturers will show off their vehicles as being the most popular in the market and then will describe its many features that make it the best out there. What the advertisements of most car manufacturers always show is a driver who looks as if he or she has just stepped out from a fashion magazine and then is using a sleek sports car and driving in on the open road instead of going cross country.

Indeed, that kind of marketing has become effective for a certain time but now, gone are those days. Consumers these days are not anymore looking forward to buying only the sexiest and fastest car in the market. These two features are no longer something that a lot of consumers are topping in their priority list according to Deloitte marketing professionals. What consumers look for nowadays are features that are very different. The following are just some of the many car features that most consumers are looking for in a car.

Can be utilized by family members
According to the current surveys, more than 80 percent of participants claimed that they prefer getting cars where their other family members can drive. Unfortunately, this does not include the sexy sports cars that you see being advertised by a number of car manufacturers around the globe. Of course, there are also car advertisements that are showcasing a wide range of vans, 4x4s, as well as sedans, but if you take a look at previous advertisements, their feature always focuses on sexy sports cars. If you are interested to tune up your performance car website, then you should not only be selling to single professionals but families as well.

The need to get a vehicle that is larger
More and more people prefer getting larger cars because their family is slowly increasing in number. Young couples always choose economy cars at the start and then as they want to have a family of their own, they then start looking for car options that can have their entire family seated. Some people prefer upgrading to an SUV, pickup truck, or van not just for the sake that each of their family members can fit in but also so that they can make use of their vehicles to do their job.

Comes with the latest technology
With the popularity of IoT, more and more car manufacturers are now incorporating in their cars some of the most high technology features there are and even the greatest connectivity there is. Both of these things may come essential in the future; nevertheless, car buyers of today are expecting connectivity.

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