It is very important for businesses today to have a good marketing campaign. Not having a good marketing campaign in place will let your business visibility suffer which results in poor business returns.
Local SEO is important for small businesses. Local SEO is no longer the simple thing that It was before, and today, you need more than what you had before to be able to make it in the competition.
It used to be that what you simply needed was a website and listings in local business directories and a business page on Google. You don’t even have to consult an expert so that you can achieve a top rank in search engine results when it comes to search terms for local products.
However, it is very much different today. If you want to achieve success, you need the services of an SEO expert with knowledge on local SEO services. If you choose to invest in local SEO services, you will surely enjoy a lot of benefits.
This is due to many new changes made in local SERP. Whereas there used to be seven places on the top positions for local business listings, today there are only 3 spots for them. So, if you want your business to get a spot in the local results pages, you need to put more effort in since you are in a highly competitive marketplace.
Boosting your local SEO has many great benefits. This is because people look for stuff they need online, and this includes local stuff. People now search for local businesses online. Before they simply turn to newspapers, but today people search with a location in mind in order to target local businesses. Your business becomes highly visible if your business is in the local pack for key search terms. It is important that local businesses become highly visible to consumers.
You can improve your local SEO in many different ways. Claiming your ‘my business’ page on Google is the first thing you need to do. Next is to add important information as much as you can. The business page should have your important information such as your business hours, contact information, business description, product/service description, and some relevant photos of the business. It is best to add as many information as you want your customers to know about your business. Google ranks pages that are of good quality higher than the basic ones.
A lot of small local businesses are realizing the importance of having an online presence. However, just having a website it not enough. You should also create good local content in it. Local keywords and content specific to your local area should be contained in your web pages. If your business is in different locations, then a page has to be created for every one of these locations.