Going online to look for homes and to find realtors is an increasing phenomenon among many people today. More than 80% of home buyers view the websites relating to real estate’s as the most important source of information recent surveys have shown. When hunting for a house, about 40% of home buyers also go online. Realtors should take advantage of the potential as it has been shown there’s a lot of opportunities online. This also applies to real estate agents.
There are several steps that business people in real estate can do to optimize their real estate websites. Target local keyword is vital in optimizing a real estate site. A majority of home shoppers begin their search by keying in a local key word, various surveys have shown. The website can be optimized by using words such as homes for sale, real estate, real estate agent, and realtor. It is important to let those words appear throughout the site. Content that is useful to the potential home buyers should be developed from the local keywords.
Writing blog posts on homes that the business wants to sell is another aspect of optimizing the website. Even though a real estate agent has a hundred listings at a time, there are those properties that are a priority. One way to attract traffic to the site is to write blogs on those particular properties. The address of the property in which customers will be interested in should be the target of the blog. It important to follow SEO best practices by using keywords in the meta description, title tag, alt tag on photos, file name on photos and the content. In addition to a standardized description about two hundred words should be developed to describe features of the home in the content section.
In developing the real estate websites the use of photos and videos is another aspect that needs consideration. The reason for this is that they are important on all sites and more so to real estate sites. Potential home buyers like it when they can have a video tour of their prospective new homes. It is vital to capture the property testimonials in addition to videos. Research has shown that when a video is embedded on a website page, traffic of inbound link increases by three times.
The fourth aspect is having the website designed to work on mobile devices. Mobile gadgets are increasingly being used home buyers to search for suitable real estates. More than 80% of home shoppers use their mobile gadgets in their home buying process according to online researchers. Real estate businesses, therefore, should have web designs that are responsive to mobile devices.